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People tossed them into automobile glove boxes, or carried them in pockets or purses only when the perception of risk or the need for coordination seemed required. When it first became generally popular in the late 1990s, mobile handsets often were bought as insurance against surprises or emergencies. Some of those reasons recall the original uses of the cell phone.
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And where they remained, they have become so uncool as to make their adoption grounds for public shame.īut there are reasons to prefer a phone as a portable communications tool instead of a compulsive, general-purpose computer.
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Since the iPhone and Android rose to prominence, high-quality, reliable alternatives to smartphones have all but disappeared in the developed world. Late last year, the company unveiled two new, $25 feature phone models, marketed to the billions of feature phone users in Europe, the Asia Pacific, India, the Middle East, and Africa. HMD Global, the Finnish company that licensed Nokia technology and branding back from Microsoft sees more opportunity in these markets. Even in sub-Saharan Africa, smartphones only overtook feature phones sales in the last two years. Thanks to their low cost, feature phones have remained popular in the developing world, where they have always been more common than traditional computers. Phones like the Nokia 3310 never went fully extinct, despite the geological devastation of the iPhonecene.
One that offers a sense of how even the most entrenched technological habits might yet turn out differently. But it’s also possible that the 3310 marks the start of a new period of technological mobility.
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Ha-ha, what if you could get a dumbphone instead? It would pair perfectly with a milk crate full of vinyl albums. But even under today’s conditions, it is tempting to see the new Nokia 3310 merely as another example of retro nostalgia. Given the rising angst of a society run by technology, Nokia might have picked the perfect time to introduce an antidote to the smartphone. Cigarettes, after all, produce pleasure even as they slowly kill. Only recently has it become possible to admit that it might be both. The demand of constant, unceasing attention from apps like Snapchat and games like Candy Crush Saga has begun to feel like the unpaid labor it always was.įor years, internet-driven, mobile computing technology was heralded as either angel or devil. The logic of amplifying information based on popularity, as Google and Facebook do, has finally revealed its obvious downsides. Years of odious abuse on services like Twitter and Reddit have finally mestastasized into resigned admission. Even though the risk of compulsive obsession with smartphones was clear halfway into their ten-year life, the trauma of that obsession is only starting to dawn on people. The shame of a habit can only emerge once it has reached ubiquity. And for the privilege, consumers pay big bucks, continuously, to keep up with planned obsolescence reinvented as seasonal fashion. 10 years later all anyone does, pretty much, is stroke and fondle one of these things, all day long. Instead, in 2007, Apple made a general-purpose touch-interface computer in the form of a thin glass rectangle, which others have copied and adapted ever since. And all the rest of them, flip or clamshell or candy-bar, had assumed that phone calls and text messages would define portable handheld computing. They’d also mistaken the physical keyboard for a requirement. BlackBerry and Palm had failed to guess that smartphones would appeal to a general audience, not just to business users. In retrospect, the story of all these devices’ downfall is an obvious one. Over the first half-decade of mass-market mobile devices, everything was attempted and nothing was holy. The Nokia N-Gage even tried, and failed, to merge the mobile handset with the portable game system. Teens thumb-typed too-but texts instead of emails, on Danger H iptops. WAP-enabled “feature phones” offered rudimentary, useless access to the internet, while the fat fingers of government officials and corporate executives mashed the keys of BlackBerry 957s and Treo 180s. Slim, black Ericsson flip-phones shared airport security bins alongside silvered Motorola clamshells. Fashionless black bricks crossed the paths of colorful, candy-bar handsets. First released in 2000, the Nokia 3310 emerged during the Cambrian explosion of mobile devices.
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